The SME Journal reports that Italian fashion icon Donatella Versace is entering a new chapter with an independent fashion and beauty venture in partnership with REVOLVE Group. The new business marks her return to creative leadership after stepping down from her role as Versace’s chief creative officer in 2025.
The venture is expected to launch its first products in 2027, beginning with beauty before expanding into fashion. Donatella will serve as Chief Creative Officer, bringing her decades of experience in fashion, entertainment and popular culture to the new brand.
According to the companies, the partnership will combine Donatella’s creative direction with REVOLVE’s digital commerce capabilities and global consumer reach. The business is being developed with younger, digitally connected audiences in mind.
The new venture is separate from the Versace fashion house. Donatella stepped away from the creative-director position in 2025 after nearly three decades at the Italian luxury label, which was founded by her brother Gianni Versace.
A Digital-First Fashion Direction
The partnership reflects how established fashion personalities are increasingly exploring independent brands and digital-first business models. REVOLVE’s online retail expertise could give Donatella’s new venture a direct route to consumers across international markets.
The companies have indicated plans to target markets including the United States, Latin America, Asia-Pacific and the Middle East. The project is also expected to combine fashion and beauty with entertainment and cultural content.
For The SME Journal, the development is notable not only because of Donatella Versace’s global fashion influence, but also because it demonstrates how established creative brands are adapting to changing consumer habits and digital commerce.
What to Expect in 2027
The name of the new brand and details of its initial products have not yet been fully revealed. Beauty is expected to lead the launch, followed by fashion as the venture develops.
Donatella Versace’s latest move could therefore introduce a new business model built around personal creative influence, digital retail and global consumer engagement, while giving her a platform independent of the Versace fashion house.
The SME Journal will continue to follow developments around Donatella Versace’s new venture as more details about the brand and its upcoming products emerge.
FAQs
1. What is Donatella Versace launching?
Donatella Versace is developing a new independent fashion and beauty venture with REVOLVE Group.
2. When will the new Donatella Versace brand launch?
The first products are expected to launch in 2027, beginning with beauty.
3. Is Donatella Versace’s new venture part of Versace?
No. The new venture is separate from the Versace fashion house.
4. What will Donatella Versace do in the new company?
She will serve as Chief Creative Officer and lead the creative direction of the venture.
5. Why is the partnership with REVOLVE significant?
It combines Donatella’s fashion and cultural influence with REVOLVE’s digital commerce and consumer reach.
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